That's a wrap! We hope everyone enjoyed the 2022 WAFC Convention!​

Check out the 2022 Convention Highlight Video:

Convention photos are available here:

Bertha Luna

Vice President Retail, Stater Bros. Markets

“I was talking to our team, and we all agreed that we had a wonderful time at WAFC convention. We enjoyed the interaction with old friends and new ones, the planned events were outstanding, the guest speakers were motivating and that this event is truly one of a kind! Many thanks to you and the vendor partners who made this event so memorable.” 

John Rector

SVP Sales, Itasca Retail

“The show was just incredible. I really appreciate the retailers making themselves available even for a brief introduction. Great Job on the conference!”

Michael Treichler

VP-GM National Retail Sales, Keurig Dr Pepper

“What an amazing WAFC! KDP was impressed with the run of show. I’ve already engaged my organization to reinvent how we show up in 2023. Let me know best way to contact you. Talk soon.”

Kari Knowlton

Director of Business Development, Avanti Press, Inc.

“My first WAFC was TERRIFIC!  I loved the format of the meeting, I loved the access that I was given to leaders that would be difficult to reach in normal settings, I loved hearing industry thoughts in the Q&A’s, I loved the guest speakers, and I loved that families really seemed to know each other, and it was clear they had

connections and friendships over the years.

I can’t thank you enough for all you did and the introductions you made for me the night of the rodeo it was priceless.  In fact, I’ve already heard from someone on his team!

I walked away with a follow up list, which is terrific, but I also walked away wanting to get more involved with Illuminators and WAFC.  I hope I can achieve that goal! Looking forward to Palm Springs next year!”

Brian Sheahan

Grocery Team Lead, Campbell’s

“WAFC was great this year. Very informative and productive for us. Thank You.”

Peter Steinbrick

VP Sales, Melissa's

“Just wanted to say thank you for an amazing event! We are a thankful for our alignment with WAFC and look forward to great things ahead. There is lots for us to unpack from our meetings and connections this past week! (No pun intended) Thanks so much for an amazing engagement and look forward to a bigger and better 2023!”

Krista Schulte

VP Industry Affairs Business Development, Coca Cola North America

“Wow what a wonderful event.  Everyone was so complimentary of all that WAFC does and the value they add.  Hats off to you and your team.” 


David Doggett

Business Development Manager, organicgirl

“Thank you so much for putting together another outstanding WAFC Conference! It was incredibly refreshing and inspiring to be back together in fellowship with our retailers and suppliers.  Thank you for all you do to make this event so impactful, and for helping us get a few extra customer meetings. If there’s anything I can do to support, please don’t hesitate to ask.”